Joachim Fasting
Rubow
Senior Executive / Communications Advisor / Organizational Leader
Executive Summary
Senior executive with 20+ years of leadership experience in listed companies, consulting, and the public sector. Trusted advisor to CEOs and boards, driving transformation, crisis management, and culture change across the Nordic region. Proven track record of building high-performing teams and connecting strategy with execution.
Core Competencies
Comms. strategic advisory to CEOs and boards
Transformation, M&A, and crisis leadership
Branding, marketing, communications & ESG
Stakeholder management across the Nordics
Leadership of executives and cross-functional teams
Financial communications & board presentations
Experience (highlights)
Tryg Insurance / 2015-2024
SVP, Chief Communications Officer.
Led MarCom, ESG & Sustainability, Customer Insight across the Nordics.
Selected Achievements in Tryg Insurance
Positioned Tryg as Denmark’s #1 financial brand (IFO 2024)
Comms lead on Nordic M&A processes
(Alka, RSA/Codan/Trygg-Hansa)Directed three corporate strategy rollouts & developed Group purpose
Lead on CEO transition process
Dentsu Aegis Network / 2014-2015
CEO Carat Denmark
CEO of Denmark’s largest media agency, 45 staff, DKK ~1bn media revenue.
Danish Broadcasting Corporation / 2013-2014
CMO
Reorganized marketing across 17 TV, radio & online channels.
A. P. Moller - Maersk / 2012-2013
Interim Strategic Consultant
Developed corporate brand & communications strategy.
Danske Bank / 2006-2012
SVP, Chief Marketing Officer
Responsible for group-wide marketing across Nordics, Baltics, Ireland/Northern Ireland.
Omnicom / 1997-2006
Consultant/Head of strategic planning
Education & Boards
Harvard Business School / 2012
General Management Program
Aalborg University & University of Oregon / 1993-1999
MA in Communications
Advisory Boards
Virtual Waste (2024– ), Lyngby Football Club (2024– ), Open Aps (2008 -2014), others.
Languages
Danish (native)
English (fluent)
Swedish/Norwegian (professional)